Indian e-commerce corporate GlowRoad is constructed on a easy premise. By connecting producers with resellers and the use of drop delivery, it helps to keep everybody’s overhead prices low. The Bangalore-based startup, on the other hand, doesn’t simply aspire to be a web based reseller community. Founded by a former doctor, GlowRoad’s function is to present housewives and stay-at-home moms a low-risk solution to get started their very own retail businesses from home.
GlowRoad, which secured $2 million in Series A investment from Accel Partners previous this month, lately claims 100,000 registered customers, 36,000 of whom are lively resellers. Most promoting takes position in WhatsApp teams or in-person and GlowRoad claims that its resellers whole a couple of general of one,000 transactions on a daily basis.
While some resellers do stay bodily stock of their properties, maximum merchandise are shipped at once from producers to patrons. The corporate’s industry type is designed to learn resellers by allowing them to build a web based retailer with out managing inventory and providers who’ve a ready-made distribution community.
“The idea is that women should be able to earn from home, without putting in any money and it should be a secure system, but if you look at it from a business person’s point of view, what it becomes is a very strong sales network,” says founder Sonal Verma, who acqui-hired the crew at the back of LocalQueen, a reseller community, two months in the past to build GlowRoad. “So if you launch something and want to launch it in all the cities in India, you can do so very rapidly and very cost-effectively through this channel.”
While running as a doctor, Verma concerned with neighborhood drugs prior to co-founding a telemedicine startup known as HealthcareMagic.com. Going from drugs to e-commerce would possibly look like an extraordinary trail, however Verma says she used to be impressed by the women she handled.
“I wanted to work in a venture that empowers women and I saw a lot of reselling happening in my neighborhoods, so that put the idea in my head,” she says.
India’s e-commerce marketplace is anticipated to be price $220 billion by 2025 and, in step with a file by Zinnov, some of the primary beneficiaries will probably be women working businesses from home.
The consulting company says about two million women have already made $nine billion in product sales by reselling clothes and way of life merchandise on-line, and that the collection of “housewife resellers” is anticipated to extend to 21 million to 23 million by 2022.
GlowRoad’s providers be offering items at wholesale costs and resellers make a decision what margin to price on most sensible of that. While dealers have a web based storefront on GlowRoad, they normally marketplace their merchandise via WhatsApp and Facebook teams or of their residential communities. GlowRoad monetizes by charging its providers 500 rupees a month (about $7.70), whilst resellers pay to free up top rate options.
GlowRoad’s largest class is type, with Indian ethnic put on transferring probably the most merchandise, says Verma. Cosmetics and jewellery also are common.
“WhatsApp has changed a lot of things for everyone,” says Verma. “Most ladies have fairly large WhatsApp groups and are members of multiple ladies groups on WhatsApp or Facebook. When they become serious resellers, they start doing it by sending more messages, saying that I’m in this kind of business, and then they start to make their own groups for their business.”
As every reseller’s industry grows, GlowRoad teaches them easy methods to run Facebook commercials and optimize seek effects for his or her GlowRoad on-line retail outlets. Since maximum GlowRoad resellers use drop delivery, it handiest takes them a couple of mins to fill their on-line retail outlets with listings.
Relying on drop delivery, on the other hand, comes with a number of dangers. For instance, no longer seeing a product prior to it reaches shoppers manner resellers have little or no keep an eye on over high quality. GlowRoad mitigates this by sending individuals of its crew to vet producers prior to including them to the web site after which the use of a overview device that rewards most sensible providers by atmosphere them up with the web site’s latest resellers.
Verma says a few of GlowRoad’s Series A investment will probably be used to make certain that its high quality assurance device can scale up. The corporate additionally plans to rent extra folks to build its virtual advertising and marketing crew and tech platform.
“Improving supply side is what we are working on the most at the moment, but we’ll ensure they have the best quality products,” says Verma.