Brit + Co laid off some workers previous this month as part of a reorganization, TechCrunch has realized. Brit + Co declined to remark at the quantity laid off, however the girls’s way of life and virtual media corporate’s worker base went from 92 other folks in September 2017 to simply 78 lately, in keeping with its workforce web page.
“It’s been a very unpredictable time in the media industry, but we grew revenue by 50% in 2017 and are excited to continue to grow our already diverse revenue stream which, in addition to advertising, includes online classes, merchandising, and experiential events,” a Brit + Co spokesperson advised TechCrunch. When requested what caused the reorganization, the spokesperson stated it “is part of an effort to make operations more efficient.”
Meanwhile, the corporate just lately introduced on a new president, Jill Braff. Braff in the past labored as common supervisor of Ellen Digital Ventures, a three way partnership company between Warner Bros and Ellen Degeneres. In her position at Brit + Co, Braff will likely be answerable for overseeing income, advertising and strategic partnerships.
Since launching in 2011, Brit + Co has made a quantity of pivots. When it first began, the corporate was once merely a way of life emblem with a marriage ceremony app known as Weduary. In 2012, the startup made its first foray into e-commerce with the release of Brit Kits, per 30 days containers for DIY crafts. Then, in 2014, Brit + Co doubled down at the DIY e-commerce play with the release of an Etsy-like market for makers to promote their items.
Last May, Brit + Co raised a $15 million round from Verizon Ventures (TechCrunch’s father or mother corporate) with plans to make bigger its virtual content material industry and branded products that focus on girls. This introduced its general investment to greater than $40 million.