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Co-founder Brian Fenty becomes CEO at TodayTix


There’s a brand new CEO at TodayTix, despite the fact that he’s for sure no longer new to the corporate — Chairman Brian Fenty is changing into leader govt, whilst his co-founder (and the former CEO) Merritt Baer is changing into the Head of Europe.

TodayTix sells theater tickets in towns around the United States (together with New York, Chicago and San Francisco), however its European presence is these days restricted to London. Fenty stated there’s “a huge opportunity to go to some of the arts capitals of Europe — Paris, Hamburg, Vienna.”

“Who better to lead that charge than my partner in crime?” he added. “This is just the beginning of our European chapter.”

Fenty additionally characterised the management exchange as an extension of his present partnership with Baer, who he stated has an “aggressive operational tenacity.”

That operational focal point was once vital to get TodayTix off the bottom, and it’s now wanted for the European enlargement. Meanwhile, Fenty stated that as chairman, he spent extra time on technique and partnerships, and the ones will proceed to be his focal point as CEO.

TodayTix has additionally been evolving as a trade. Fenty stated that whilst it was once simple to explain the provider as a cell model of New York’s TKTS cubicles, giving customers get admission to to last-minute, discounted theater tickets, it’s if truth be told expanded past that. Now it sells tickets as much as 30 days upfront, with part of them bought at complete value. (Fenty stated that whether or not a price tag is bought at a cut price or at complete value, TodayTix is promoting probably the most inexpensive tickets to be had: “We will never be beat on price.”)

In addition, TodayTix is not purely interested by theater. As Fenty put it, “We’re still trying to connect global culture lovers to theater, but our definition of theater has expanded to include comedy, dance, philharmonic music, improv. That’s come from our learnings launching in cities like Chicago, where if you don’t have Second City, or in LA, if you don’t have the Hollywood Bowl, you’re not a culture app.”

Fenty stated TodayTix has now has three.6 million customers who’ve used the app to buy $150 million in tickets. Looking forward, he stated the group is considering what else it might probably be offering customers both prior to or after going to the theater.

TodayTix has made another govt hires not too long ago, together with bringing on Jerrell Jimerson, previously SVP of Digital at iHeartRadio and PayPal, as its first leader product officer, and Craig Coffman, prior to now CTO of Reserve, as its first CTO.

Featured Image: TodayTix

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