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Hugh Hefner, the silk pajamas-wearing founder of Playboy who helped steer nudity into the American mainstream, died Wednesday, the mag introduced. He used to be 91 years outdated.
Hefner, who in 1953 based a trailblazing emblem that may assist usher within the 20th century’s transferring perspective in opposition to sexuality, died of herbal reasons in his Beverly Hills house — the famed Playboy Mansion — in keeping with a commentary from Playboy Enterprises.
The consummate playboy outlived each the sexual revolution he fought for but additionally probably the most well-known buxom pin-u.s.to grace his groundbreaking mag’s center-fold.
A self-proclaimed grasp of selling, Hefner talent for self-promotion made it unattainable to untangle his symbol from his empire.
“My father lived an exceptional and impactful life as a media and cultural pioneer and a leading voice behind some of the most significant social and cultural movements of our time in advocating free speech, civil rights and sexual freedom,” his son Cooper Hefner, Playboy Enterprise’s leader inventive officer, mentioned in a commentary.
“He defined a lifestyle and ethos that lie at the heart of the Playboy brand, one of the most recognizable and enduring in history.”
Well previous retirement age Hefner endured to take an lively position within the editorial aspect of his mag, opting for covers and Playmates every month.
Late into his existence he additionally frequented nightclubs and maintained a bevy of younger girlfriends, a way of life he credited with maintaining him younger each out and in of the bed room.
In a 2003 interview with AFP, Hefner mentioned he “would like to be remembered as somebody who had a positive impact on the changing social sexual values of his time.”
“And I think that position is pretty well secured.”
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