Guest panelists for a Purina media match held in St. Louis, MO remaining month integrated a prime score reputable from FDA and the quickly to be President of AAFCO. HUGE struggle of pastime.
Purina Pet Food invited media to their St. Louis, MO headquarters on September 12 and 13 (I used to be no longer invited) for “Behind the Bowl Symposium”. Per PetFoodIndustry.com “Purina invited several that are not pet focused, including Shape, Eating Well, Family Circle, Parents and Martha Stewart Living. Remaining guests hailed from pet-centric portals for consumers like Petcha and PetHub, or from trade publications reaching pet retailers (Pet Product News, Pet Business, Pet Age) and even grocers (Supermarket News, Progressive Grocer). Purina’s plan for the event apparently involved reaching multiple audiences.”
In different phrases, this used to be a Purina advertising match – held only to advertise Purina puppy meals.
Over the 2 day match, media visitors attended a couple of ‘sessions’. Of importance to dog food shoppers is the consultation titled “The Role of Regulation in Pet Food” through which Pet Product News described as this…
The Role of Regulation in Pet Food panel integrated representatives from the Association of American Feed Control Officials (AAFCO), Pet Food Institute (PFI) and U.S. Food & Drug Administration (FDA). The panel mentioned the significance of the Food Safety Modernization Act (FSMA), the way to maintain recollects, together with the worth of being prematurely once they occur, and gaining puppy shoppers’ accept as true with.
Who from FDA and AAFCO attended (and used to be almost definitely paid to wait) the Purina advertising match?
Purina went immediately to the highest to provoke media visitors. Speaking about ‘pet food safety’ on the Purina Behind the Bowl media match used to be none rather than the present Director of Surveillance and Compliance of FDA’s Center for Veterinary Medicine Dr. Dan McChesney and Mr. Stan Cook present worker of Missouri Department of Agriculture, quickly to turn into the following AAFCO President.
This is a HUGE struggle of pastime for those two govt workers to wait and talk at a Purina advertising match.
Were they paid to talk through Purina or used to be their attendance at tax payer expense? If they had been paid, how a lot? Did Purina fly them first-class? Did Purina put them up in a collection at a Five Star St. Louis lodge? Freedom of Information Act (FOIA) requests had been despatched to find this data (and will probably be shared when supplied).
What message used to be Purina looking to ship to the media attendees through having FDA and Missouri Department of Agriculture talk? Was Purina looking to inform media attendees that their merchandise are so secure even FDA and Missouri Department of Agriculture/AAFCO will vouch for them?
Opinion: Dr. Dan McChesney and Mr. Stan Cook must lose their jobs over this. Regulatory officers have NO BUSINESS talking at a dog food advertising match. This is admittedly incorrect and almost certainly a contravention of legislation (will probably be investigated). When FOIA paperwork are won, court cases will probably be filed with the Inspector General over FDA and the Attorney General of Missouri.
Purina claimed the development used to be to be clear to the general public. One factor is now VERY clear…we without a doubt know who Purina’s pals are; Dr. Dan McChesney of FDA and Stan Cook of Missouri Department of Agriculture/AAFCO.
Wishing you and your puppy(s) the most efficient,
Pet Food Safety Advocate
Author Buyer Beware, Co-Author Dinner PAWsible
Association for Truth in Pet Food
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