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Marketing startup Synup gets $6M Series A to help brands manage their online reputation

Synup founder Ashwin Ramesh

Synup, a startup that is helping entrepreneurs track the place their brands are discussed online, introduced that it has raised $6 million in Series A investment led by way of Vertex Ventures. Existing investor Prime Venture Partners additionally returned for the spherical.

Though founded in Bangalore, Synup’s major marketplace has been the United States and Canada because it introduced two years in the past. It will use a few of its new capital to make bigger into the United Kingdom and Europe by way of the center of subsequent 12 months.

Founded and CEO Ashwin Ramesh says the U.S. used to be now not best the biggest doable marketplace for Synup’s services and products, but in addition “the best geography for us to build and perfect our template before going global.”

Synup’s shoppers use its cloud-based instrument to observe all of the puts online—together with assessment websites, industry directories, seek engine effects and social networks—the place their companies or merchandise are cited. It makes certain cope with data is synced, analyzes site visitors and conversion charges, screens the content material of purchaser evaluations and makes ideas for SEO.

Synup claims it hit a median price of go back of $1 million simply 9 months after it used to be based, nevertheless it additionally faces pageant from established competitors like Yext and Moz that still help brands observe and manage their online mentions. Ramesh says that he believes Synup’s roster of options, which come with not obligatory guide record services and products supplied by way of the corporate, reputation tracking gear for particular industries and insights for Google My Business, Bing and Facebook, is probably the most complete up to now. Synup additionally supplies a white-label program and coaching for advertising and marketing businesses.

In addition to increasing into new markets, Synup additionally plans to use its new investment to release new options, together with extra detailed analytics and new gear for its white-label program.

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