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Pet Trends Breed New Family Members & Growth for PETM

by way of Jacob M. Kilstein

PetSensible, Inc.

A Bichon Frise gets a chalking treatment at PetSmart. Chalk and paint style touches cost more but can receive compliments (as well as some stares).

A Bichon Frise will get a chalking remedy at PetSensible. Chalk and paint taste touches charge extra however can obtain compliments (in addition to some stares).

Pet developments breed new members of the family & enlargement for PETM.

Ticker: PETM
Price: $57.50
Price Target: $117.00


Investment Thesis

• PetSensible (PETM) has average enlargement with same-store gross sales expanding 2.7% in 2013 YoY and is opening new retail outlets, with 55 added in 2013.

• The store continued the recession, is increasing margins and will resist financial headwinds as shoppers an increasing number of view puppy care as staples.

• As a marketplace chief, PETM has the facility to compete the use of charge aid, logo reputation, and a fast-growing on-line gross sales type.


Business Overview: PetSensible is a store that sells puppy provides and products and services. It additionally sells small pets and runs an adoption community. It has two running segments: products and products and services.

• Merchandise
o   Dog and cat meals, together with high-margin personal labels.

• Services
o   Grooming
o   Daycare/Boarding/Training


Strategic Positioning: 1) PETM boosts margins on natural meals, grooming, and day care/PetsHotel as consumers spend extra on pets and look at them extra as partners/members of the family. 2) The greatest puppy store breeds worker and buyer loyalty, permitting it to stay costs and margins excessive. Repeat grooming products and services get extra greenbacks spent in step with shop talk over with. three) With the acquisition of Pet360, PETM improves its lackluster on-line presence to compete with AMZN at a increasing fee.



  • Overview: Pet gross sales are increasing at five% yearly and are a $37 billion U.S. trade. Pet staples like meals and muddle are bought on-line however dear to send, making bodily retail outlets indispensable. Recurring products and services like grooming power 12% of gross sales however building up the in-store buck spent. Trends level to a better degree of puppy care – nearly as members of the family – that make top class natural meals strains give a contribution to raised margins.
    Price Performance: PETM has outperformed the S&P 500 167% to 76% over the last 5 years

    Price Performance: PETM has outperformed the S&P 500 167% to 76% during the last five years

  • Macro Factors
    o   Lower gasoline costs > extra discretionary spending
    o   Growing puppy possession
    o   Higher spending in step with puppy
  • Competition
    o   PetCo (Private) – Bought out in 2006. Store location technique alike.
    o  WMT – 16.49 P/E
    o   TGT
    o   COST- 29.35 P/E
    o   AMZN – Primary on-line competitor. A one-stop store for a family.
    o   PetMed Express (PETS) – 18.6 P/E
    o   Chewy (Private) – Online seller delivers ordinary per month meals and provides, a development PETM is at the back of on.




  1. Leverage – If a buyout happens, debt financing is at lifetime lows and must be simple to maintain whilst focusing control on execution.
  2. Strategy – PETM plans for a $200mm charge aid by way of 2016, $130mm from OG&A. House manufacturers make up 30% of gross sales. Michael Massey, the brand new CEO coming from Payless Shoes, pointed to worker enthusiasm boosting buyer loyalty differentiating the shop from its basic shop competition, like WMT. Massey stated, “It’s harder to get associates pumped up about selling $19 shoes. People are opting to work here because they love pets.” A large adoption program additionally serves as PR.
  3. Growth plans – PETM can extra aggressively combine on-line gross sales with its retail outlets. With the acquisition of Pet360, PETM makes up 40% of all puppy internet visitors and e-commerce is up 70% YoY. New shop enlargement and excessive margin products and services, like grooming and boarding, also are a part of the tactic.


  1. Low-cost festival from WMT, COST and AMZN. PETM’s e-commerce has lagged.
  2. Merchandise has pushed gross margins down four immediately quarters.
  3. Comps over closing three quarters are deficient. Square pictures enlargement is low.


[Edit: Added 3/12/15]News

PetSensible was once purchased for $eight.7 billion, $83 a proportion, 39% above its unaffected worth on July 2.

The marketplace presentations endured price in “staple” shops with wholesome steadiness sheets. PETM has $230 million in money and no LT debt. At nine.1x TTM EV/EBITDA, the valuation is in keeping with maximum hardline shops. (Best Buy, at five.6x EV/EBITDA, could also be ripe for any other takeover try.)

After shareholder drive from Jana Partners et al., PETM agreed to be obtained by way of BC Partners. The PE company changed the CEO with Michael Massey, the previous Payless Shoes head. The corporate reported benefit for the newest quarter of $1.32 up from $1.28 YoY.



With higher enlargement from macro developments and deliberate charge slicing, we adore the inventory and fee it a BUY.



Valuation is tricky given restricted public competition and the uniqueness nature of the puppy industry vs. basic retail outlets like WMT and TGT. That stated, PETM spors a 14.65 P/E. AMZN and TGT have destructive P/E’s and due to this fact P/E is incomprehensible. But mixing WMT’s 16.49, COST’s 29.35, and different uniqueness shops ULTA, with 37.eight, and ANF with 28.6, with PETM’s July ’14 TTM EPS of $four.173, yields a 28 P/E and a $117 worth goal. That turns out hefty given higher festival however rumors of a takeover would possibly command a top class, with credit score to be had at document lows. PetCo was once in a equivalent state of affairs when it was once purchased out. With its strategic implementation, $117 can’t be a long way off.

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