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ProsperWorks raises $53M for its G Suite-centric CRM service

ProsperWorks, a service that gives a collection of Google-centric CRM equipment, these days introduced that it has raised a $53 million Series C spherical led by way of Norwest Venture Partners, with participation from GV (the fund you most likely nonetheless take note as Google Ventures). This new spherical brings the corporate’s overall investment to $87 million, which, in ProsperWorks’ personal phrases, makes t the “#1 funded CRM company in the last decade.”

Exactly a 12 months in the past, ProsperWorks introduced its $24 million Series B spherical, so traders are obviously very fascinated with the service. Asthe corporate’s CEO Jon Lee advised me, he desires ProsperWorks to be the number 1 challenger to Salesforce. “We’re solving a huge problem that has massive implications for global productivity,” he advised me in an e mail. “CRM is a $40 billion market that drives over $1 trillion in sales or 5.5 precent of the US GDP.  However, according to Forrester, 47 percent of CRMs fail because people don’t want to use it.”

ProsperWorks has lengthy observed it as its challenge to make CRM techniques simple to make use of and to assist the corporations that undertake its machine to get price out of its service. The common thought this is to combine deeply with Google’s G Suite and to make the service appear and feel like a Google product. This additionally signifies that its customers don’t really feel like they’re continuously switching context as they transfer between their other productiveness programs.

ProsperWorks plans to make use of the brand new investment to double its engineering staff to boost up its product construction and to make stronger its service with new answers for particular verticals. In addition, the staff could also be taking a look at increasing the world over.

What’s possibly maximum vital for present customers, although, is that the corporate plans a complete redesign. “We want to do for CRM what Apple did for mobility, reinventing user interface to be so intuitive that you realize value right away,” Lee writes in these days’s announcement and in addition notes that the corporate plans to automate extra of the usual CRM workflow by way of the use of the knowledge it’s amassing from its customers to energy its gadget finding out algorithms to make lifestyles more straightforward for its customers.

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