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StackCommerce buys Joyus to focus on video and expand into type, shopping and beauty

StackCommerce, which sells articles subsidized by way of manufacturers and revealed on internet sites, has received the web video advertising and marketing corporate Joyus in an all money transaction to expand its promoting footprint in media concentrated on ladies and paintings extra with on-line video.

The media marketplace for type, ladies’s well being, and shopping is a brand new one for StackCommerce which has labored intently with internet sites like Mashable, Engadget and others. The corporate’s carrier is the same to Wirecutter, providing manufacturers a possibility to promote their tools on internet sites with subsidized evaluations.

Now, with Joyus, which began lifestyles as a web based Home Shopping Network and pivoted into offering video evaluations for internet sites like Aol (which is owned by way of Oath, which additionally owns me and my phrases) or Refinery29, StackCommerce can move after publishers that focus on well being, type, beauty, and design.

While Joyus had raised $67 million in financing from traders together with Accel Partners, Marker, Steamboat Ventures, InterWest Partners, and TimeWarner Investments, StackCommerce took a a lot more capital environment friendly way to its enlargement.

The Los Angeles-based startup had raised a minuscule $800,000 in seed investment again in 2012 (it was once the corporate’s best out of doors funding). Backers in that spherical integrated 500 Startups, Amplify.LA, Draper Associates, EchoVC Partners, Paige Craig, Tim Draper, and Wavemaker Partners.

Terms of the purchase have been undisclosed, however an individual conversant in the transaction stated it was once not up to $50 million.

As a results of the purchase, Joyus’ workforce is getting lower, in accordance to an individual with wisdom of the deal. Select workforce participants can be becoming a member of StackCommerce in particular roles that experience but to be made up our minds the individual stated.

While that is StackCommerce’s first acquisition, it most likely gained’t be the corporate’s remaining. The corporate, which is operating with over 750 publishers nowadays, will most likely need to expand its suite of monetization gear to come with information concentrated on and personalization and subscription-based products and services.

From its humble beginnings in Los Angeles, StackCommerce has grown to make use of 65 other people shape its headquarters in Venice. The corporate rolled out two new choices previous this yr together with a  Brand Studio product that we could publishers make on-demand promoting reproduction the use of the corporate’s editorial and video assets, and a characteristic known as Momentum which distributes the corporate’s white-labeled evaluations and commercials throughout other social media houses.

Featured Image: Photo by way of Brian Ach/Getty Images for Wired/Getty Images

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