The Apple TV is back on the market on Amazon after a two-year hiatus – a transfer that was once anticipated following Apple CEO Tim Cook’s announcement in June that Amazon’s Prime Video app would arrive on Apple TV later this yr. The two firms had obviously come to an settlement that benefitted their mutual pursuits – for Amazon, that intended getting its streaming video app onto Apple TV gadgets; and for Apple, it intended getting its streaming media participant back on Amazon.com’s retail website once more.
Amazon a few years in the past had stopped promoting the Apple TV, in addition to Google Chromecast, even extending that ban to third-party dealers. The corporate had stated on the time that it wouldn’t promote media gamers that didn’t toughen its Amazon Prime Video utility, as a way to keep away from buyer confusion.
But forward of Apple’s WWDC match this summer time, Recode reported that Amazon and Apple have been nearing an settlement to carry Amazon’s app to Apple TV. BuzzFeed later showed the inside track, forward of Cook’s announcement.
The product list for the Apple TV on Amazon was once first noticed by means of 9to9Mac, which famous the 64 GB Apple TV 4K ($199) was once added to Amazon’s website within the closing couple of days. It’s additionally now not a third-party list, and may also be added to consumers’ carts now. (Appleinsider additionally discovered a 32 GB style to be had, however stated it seemed to be from a gray-market dealer.)
The re-emergence of the Apple TV additionally hints that the Amazon Prime Video app will quickly be showing within the Apple TV App Store, as up to now deliberate. But despite the fact that the most recent model of the Apple TV has now long past on sale, the Amazon Prime Video app is nonetheless ‘coming soon.’