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Why gear rental marketplace Lumoid shut down


Lumoid, a tech gear rental startup is not in industry and its founder Aarthi Ramamurthy is shifting directly to Facebook.

The startup introduced as only a “crazy idea,” when it got here out of Y Combinator 4 and part years in the past, Ramamurthy wrote on a Facebook put up this weekend saying the shut down.

Lumoid went on to lift just about $6 million during the last 4 years. This spring, the corporate introduced it had inked a take care of Best Buy, which might quickly permit shoppers to hire apparatus from the large field retailer.

“We built something people wanted, accomplished a lot as a small team, had a lot of fun in the process and learned so much,” Ramamurthy stated. “…we’re all insane people for doing what we did, and thankful for our investors who believed in us when no one else did.”

But from time to time buyer call for, a take care of Best Buy and traders believing to your imaginative and prescient simply aren’t sufficient, particularly relating to scaling the industry.

Ramamurthy informed TechCrunch she had attempted to protected the important budget to gear up for that Best Buy partnership however was once not able to take action. “As a result, we decided to wind down the business,” she stated.

Lumoid has since labored to unload the property it owned, pay off one of the debt and assist in finding new roles for crew participants.

“While this is not the outcome we wanted obviously, I’m glad we were able to build Lumoid and scale it to thousands of customers, ship hundreds of thousands of Lumoid gear, and learn so much from the process of building the company,” Ramamurthy informed TechCrunch.

It would make sense for Ramamurthy to wish to get started some other corporate after this one didn’t determine. She has revel in rising and scaling startups as a serial entrepreneur. She co-founded some other try-before-you-buy corporate True & Co, spent a while as entrepreneur-in-residence at Battery Ventures and earlier than that she labored on development the shopper gadgets SDK at Netflix and at the Xbox Live crew at Microsoft. But she’s now not going again to entrepreneurship — no less than now not for some time.

Ramamurthy will as a substitute tackle a brand new function with the Facebook bills crew. Her husband Sriram Krishnan labored at Facebook a few years in the past earlier than leaping to Snap and later Twitter. But she stated she was once presented to a number of of the crew participants at the bills crew on the Women in Product convention in September and talks began from there.

“I just finished my first week at Facebook and its been a whirlwind in a very good way,” she stated.

But shifting on from what would possibly were a luck with just a bit extra money and time remains to be bittersweet. “I’ve been getting emails from customers for the last few months to keep the service going and it’s been bittersweet – we’re sad to wind it down and we’ve been so lucky to have these passionate customers,” Ramamurthy stated.

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